What is Content Marketing?
Content marketing is a way to build brand loyalty and sell products, services and expertise by creating and sharing information that’s relevant and useful to the target audience.
This marketing strategy relies on written or visual material such as blog posts, articles, infographics and video to demonstrate a brand’s authority. In that way, people are willing to trust the brand and turn to it when they need its products, services or expertise. Good content is simply well-written, well- researched information that can stand on its own, even though it’s shared by a business to attract customers.
Sixty-two percent of business owners are challenged by a lack of time to create content. Additionally, finding talented people was three times more challenging than working within a budget to actually hire them.